Trading ethically has always been one of our priorities. So in 2009, with our 2 in 1 Purifying Mint Mask, we were proud to become the first UK brand to launch skin care certified to both organic and Fairtrade standards.
We have always looked to certify more products with Fairtrade ingredients. 2011 saw further innovation with the launch of our beautiful natural mineral make-up range in which the lipsticks and eye liners are made with Fairtrade certified organic shea butter. Then in 2016 our Natural Sun Screen likewise became the first UK sun cream approved by both Fairtrade and the Soil Association.
We are looking forward to being able to use even more certified Fairtrade ingredients as they become available. Our coconut oil and avocado oil are all purchased from fairly traded sources.
Mindful of our commitment to sustainability and the need to minimise our carbon footprint, we try to strike a balance through our relationship with growers,by sourcing locally where possible and through fair trade organisations when we need to buy outside the UK and Europe. We love that through fair trade schemes we can achieve an even closer relationship with the growers of our ingredients.
About our Fairtrade sugar
Many small scale sugar cane farmers from Iturbe in Paraguay grow the organic sugar that we use in our skincare products. To preserve biodiversity, the growers use traditional, organic methods of agriculture that have been inherited from ancestors, rather than intensive agriculture in which the sugar cane is burned. The producers receive the Fairtrade minimum price for their sugar plus the premium, a bit extra to invest in community projects – the sugar plant or 'Azucarera' of Iturbe funds the education of hundreds of children in the town’s High School.
About our Fairtrade shea
The organic shea butter in our sun cream, lipsticks and eye/lip pencils is harvested and produced in Ghana by a women’s Fairtrade cooperative. The Fairtrade certification premium we pay ensures them a fair wage, decent working conditions and the means to invest in their community welfare and children’s education.
The products below contain Fairtrade ingredients:
Rose Parfait is a mid-pink with sheen. It works well with our lip liner / pencil.$34.00Marshmallow is a more blue pink and gives a slight frosted gloss (sparkle).$34.00Raspberry Coulis is a deep fuchsia with blue-ish tones and provides a sheer effect.$34.00Praline is a pinky brown sheen giving a ‘nude’ effect that enhances your natural lip colour.$34.00Cherry Tart is a cherry-red sheen that’s as true a red as you’ll find with natural colour.$34.00Apricot Sorbet is a lovely apricot-orange shimmer. Very seasonal for summer-autumn and any occasion.$34.00Fig Fondant lipstick is our brand new, limited edition shimmering pink.$34.00